Adam Kamal bin Ahmad Kamil

With over 25 years in the travel industry, Adam Kamal is a recognised leader and innovator. He has held leadership roles at Tina Travel, Rakyat Travel, Olympik Holidays and Tour East Malaysia, and serves with key industry bodies including MITA, MATTA and MTC. He is known for spearheading the MITA Travel Fair, which connected businesses and travellers nationwide.

In 2019, Adam founded Suka Travel & Tours, a B2B company focused on the fast-growing Muslim-friendly travel market. Under his leadership, Suka Travel has become a Preferred Sales Agent for Royal Caribbean and StarDream Cruises, and in 2025 was honoured with the ASEANTA Award for Best ASEAN Cruise Programme. His upcoming Dream KRUise Showcase, slated for January 2026, reflects his approach to blending entertainment, culture and cruise tourism into distinctive market offerings.