Josh Wen brings over two decades of rich, cross-sector experience as Regional Director at Int2Cruises, where he leads business expansion and strategic growth initiatives across Asia. Prior with Int2cruises, Josh was Head of Sales Asia Pacific with Royal Caribbean Cruises. With a strong background in consumer-packaged goods, services, management, coupled with cruise industry knowledge, Josh has consistently excelled in driving growth and transformation. He is widely recognised for his sharp market insights, innovative thinking, and ability to translate vision into value across complex, dynamic environments.
At Int2Cruises, Josh spearheads revenue growth and market penetration strategies, develops tailored brand and product portfolios for diverse regional markets, and oversees end-to-end general management functions. Under his leadership, the company has solidified its position as a trusted cruise travel platform, particularly in emerging markets where Josh’s strategic foresight and customer-centric approach have delivered double-digit revenue growth year after year.
Among his key achievements is the establishment of a comprehensive B2B partner network that has become the foundation for scalable growth and collaborative innovation. He has expanded the brand’s portfolio to serve a broad and discerning customer base, pioneered experiential services that place customer satisfaction at the centre, and launched an impressive social media presence that connects the brand with a new generation of cruise travellers. His efforts have also led to the development of a loyal customer community, driven by consistently responsive, high-quality service.
Josh’s leadership journey is marked by significant milestones, from successfully launching new product lines and building a startup in a competitive landscape to guiding his teams through the challenges of the COVID-19 pandemic with resilience and ingenuity. His ability to navigate uncertainty, galvanise teams, and foster sustainable growth reflects his entrepreneurial mindset and commitment to excellence.
Outside the boardroom, Josh applies a holistic lens to personal and professional development. He maintains his physical well-being through regular training, while keeping a pulse on consumer trends by engaging with the retail sector at ground level. This dual approach reflects his dedication to continuous improvement and market relevance.