Fiona Sainsbury

Fiona Sainsbury is the Specialty Markets Manager Asia and South Africa for Globus family of brands (GFOB), a leading, long-standing global guided tour and river cruise company. With more than 30 years of experience in the travel industry, Fiona has spent 20 of those years as a dedicated member of the GFOB team. Fiona brings a wealth of knowledge, insight, and passion to her role and has been instrumental in expanding the company’s presence – guided touring brands Globus and Cosmos and river cruise operator, Avalon Waterways throughout various international markets.

Fiona has spent the last 13 years focused on the Asia and South Africa regions, working closely with travel partners to build strong relationships and drive strategic growth. Her deep understanding of these markets, combined with her commitment to supporting travel advisors selling GFOB products, has helped foster sustainable business development and increase sales performance.

Over the past two decades, Fiona has also contributed to the remarkable growth of Avalon Waterways and its evolution into a leading award-winning, elevated cruise product, with its appetite in Asia growing substantially in recent years. Fiona has been a driving force in supporting this expansion, helping to position Avalon as a sought-after experience for discerning travellers across the region.

Renowned for her collaborative leadership and unwavering enthusiasm, Fiona is deeply committed to empowering teams, nurturing partnerships, and unlocking new opportunities across specialty markets.