Steven Ler has been in the travel trade for the past 18 years, starting as an account manager in Abacus regional office managing airline distribution. He moved on to ZUJI/Travelocity to start Singapore and regional procurement for airline and hotel content partnership.
This was followed by six years in America Express Business Travel, where he led the Global Supplier Relations team for the region. During this period, he won the prestigious President award for product innovation as an individual winner.
At UOB Travel, where he has spent last six years, he heads up Leisure, Concierge, MICE and has expanded his portfolio into all areas of travel for Corporate, MICE, Leisure and built a new team on concierge to serve the HNWI. In June 2017, he was appointed to take up the travel business as well.
Ler acted as Chairperson for Singapore Business Transformation Committee on behalf of National Association of Travel Agents Singapore (NATAS) and Singapore Tourism Board to lead a committee on transformation of the industry. He is also the President for NATAS.
Ler has a Master Degree from University of Leeds in Asian Studies and also a Chartered Marketer from CIMUK.