Royal Caribbean Cruises' Head of Marketing Nicole Lai is no stranger to the cruise industry. Though she refuses to be called a veteran, her 19 years of experience has been as exciting as the cruises she markets. Lai develops strategic marketing plans and spearheads iconic initiatives that display deep understanding of the wide variety of marketing channels, new trends and consumer behaviour.
Passionate, fun-loving and curious, she is always seeking new knowledge and receptive to new ideas. In an industry where the only constant is evolution, Nicole believes in the importance of going the unbeaten tracks to achieve extraordinary outcomes. "Never stop learning, because life never stops teaching."