In her role as Assistant Chief Executive, Policy and Planning Group, Lim leads policy and strategy across STB. She also drives industry development and regulatory efforts for hotels, cruise, travel agent and tourist guides, sectoral manpower development strategies, as well as infrastructure planning and management of key tourism assets.
Previously, she led the Conventions, Meetings & Incentive Travel division of the Singapore Exhibition and Convention Bureau, where she was responsible for attracting quality association congresses and corporate events to Singapore, and ensuring Singapore's competitive positioning as a Top International Convention and Meetings City. She also served as the Executive Director of the Exhibitions & Conferences Division from 2011 to 2013.
Over her 14 years with the Board, Jeannie has overseen key projects such as the opening of the Singapore Flyer, the development of River Safari, the master planning of new tourism zones such as Mandai and Jurong Lake and the conceptualisation of the Hotel Industry Productivity Roadmap.